Hey, Nail Technicians! There are a few things you should consider when it comes to creatively enhancing your craft. Check out these tips to help improve or increase your nail business.
Build a clientele:
Obviously you need clients to keep a business going but how do you get those customers to want to come to your salon and get their nails done? The number one way to bring in new customers is through word of mouth! Other suggestions are: using the power of social media, attending trade shows and fashion shows to show off your work, network with local bloggers (the nail blogging community is huge!) and hold special events to capture interest. And speaking of nail bloggers, check out our Top Big Daddy Beauty Nail Bloggers here.
Create a welcoming atmosphere:
There is lots of competition out there so you want to find something that will make your business stand out from the rest. Be sure your salon or mobile salon is clean, nicely decorated and stocked with the best products. And remember you don’t have to break the bank purchasing nail salon supplies. BigDaddyBeauty.com offers tons of nail salon supplies and other beauty supplies at affordable prices. Plus, our sister site OneSourceBeauty.com provides products to licensed professionals including nail techs at discounted prices.
Create a unique atmosphere:
Aside from having great products to use on your customers, one up the competition and include things in your salon that are relatable to the customers as well as something nice for them to look at. Of course you will want magazines and possibly a television to entertain customers as they wait for their turn in your chair but include a few out of the box items as well like candy, trendy décor, a box of tissues at each station, business cards and Barbicide jars and cotton jars with cute covers like Salon Skins.
Learn new techniques:
The beauty industry is always changing with new and innovative techniques. Right now gel nails and stiletto nails are gracing the hands of women all over so you should be able to offer your clients these options. It is also important to stay on top of the trends because before you know it those fancy claw nails will be out and something else will be in. Read magazines, stay on top of blogs and network with other industry pros in order to keep abreast of what your customers will want to see on their nails.
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